Not sure if your business needs to invest in search engine optimization (SEO)? There are many reasons to invest in SEO or an SEO agency as a core digital marketing strategy to increase brand awareness, reach more customers, and earn more money online. So, we’ve made a list of the 15 most important Benefits of SEO, ranging from increasing your credibility to making the most of your advertising strategy.
Continue reading to discover the many good benefits that come with an SEO Tools strategy.
What is SEO?
Search engine optimization (SEO) is getting people to your website without paying for ads and improving your ranking on the search engine results page.
It involves making high-quality content, maintaining an eye on your website’s technical health, getting backlinks from other sites to yours, keeping your website’s local search presence up to date, and more.
Why SEO is Important
SEO is as much about the people who use a search engine as it is about the search engine itself. It’s all about making your business more visible and making it easier for customers to find you when they’re looking for the things you sell. SEO is important because your ranking is always linked to how many people see your reason.
To be more visible, you need to increase attention to what your target customers are looking for online, the solutions they are looking for, and the content and keywords they are using. Search engine optimization is important if you want your website to stand out from the rest and get more sales.
SEO Benefits for Your Website or Business?
SEO is a gift that keeps giving, even though it takes time and work. Here are some of the best things about SEO:
1. SEO helps you with your local marketing.
Even if you run a local business that does most of its business in company, SEO can help your business. Local search is becoming more popular as more people buy smartphones. Local search is also valuable because 80% of local searches lead to a business, which means more customers for your store.
If you don’t spend money on local SEO, you won’t reach shoppers who are ready to buy. That makes it easy for your competitors to gain market share and become more popular in the area. Could you not make it that easy on them?
2. SEO drives your long-term success
SEO is an ongoing strategy that is different from many traditional marketing methods. This means that your company keeps getting benefits from SEO even after you’ve put money into it. To get these results, though, you need to think of SEO as a long-term investment. That means that your business spends money on it every year.
You keep SEO in your marketing budget to keep your rankings and adapt to changes in search algorithms and how people search. You can get the most out of your money by making in SEO and digital marketing for a long time. Even better, you’re adding to the good benefits that SEO offers.
That can mean better brand awareness, audience targeting, lead generation, and more.
3. SEO improves your digital marketing ROI
When it comes to new leads, search engines offer a close rate of almost 15%. Even though that doesn’t seem like much, it’s a huge advantage of SEO compared to traditional marketing, which is less than 2%. That means you can increase the rate at which leads turn into sales by almost 13%.
To put this in perspective, let’s say that you sign about 20 new leads every month and that your average lead is worth about $800. With digital marketing and SEO, you’ll now get 23 new leads per month, which means you’ll make an extra $2,400 or an extra $28,000 per year. One of the biggest benefits of SEO for many businesses is the increase in revenue.
That extra money from search, however, depends on SEO. If your website is at the bottom of page two, page three, or page four of search results, people won’t be able to find your business. They’ll only look at the first page of results, which means you won’t get any leads from Google or any other search engine.
It also means you won’t see that additional $28,000 in revenue, either.
4. SEO increases your credibility
One of the most important benefits of SEO that many businesses miss is that it builds your credibility with customers. Ranking on the first page of search results tells users that Google or another search engine, like Bing, trusts your website. That’s one reason why 75% of users stay on the first page of search results.
They trust that search engines will sort the results for them and get rid of spammy sites. Search engines like Google and Bing know this and use both on-page and off-page signals to understand how to rank websites. These signs, anything from the content you make to how fast your site loads, show that your site is safe and trustworthy.
It can also show reviews from users who use Google. These reviews are important for building credibility and driving sales. Consumers trust reviews a lot, which is why 80% of shoppers say online reviews have changed their minds about buying a product. That’s a lot, and with SEO, you can make sure that your company’s reviews have the most impact possible.
5. SEO drives high-quality traffic to your website
SEO can also earn you get more good visitors to your website. Digital marketing, on the other hand, has tools that can be used to reach very specific marketing. Instead of paying for a billboard and hoping your target audience sees it, you know they’ll find your website in search results.
In addition, you’ll reach your audience just when they’re looking for it. They’re not driving to work or watching TV because they’re looking for you, which means they’re paying attention to you. It also means they’re more likely to do what you want them to, like call your team or like your Facebook page, when you ask them to.
Because of the benefits of SEO for small businesses, 89 percent of marketers say they have a successful strategy. One reason for this is that users’ goals are different.
6. SEO measures your success with real numbers
Whether you’re investing in advertising or marketing, it’s important to know how your money is used. Because of this, it’s a huge success for both SEO and digital marketing that you can monitor how well your strategies are working. The best part is that you can get real-time access to your digital marketing analytics.
Google Analytics and other web analytics tools make it easy to see how well your SEO strategies work. You should monitor your website’s traffic, bounce rate, conversions, and time on site, among other metrics. Software for marketing, like MarketingCloudFX, can make it easier to keep an eye on your SEO strategy.
It can also measure the return on investment (ROI) of your digital marketing and give you actionable insights into your campaign. Both of these things improve the approach you do SEO.
7. SEO promotes your company all day, every day
Depending on what you do, you may be open 24/7. But that doesn’t help if consumers can’t find your eCommerce website online. SEO can promote your business around the clock, another important benefit. That’s important, especially since Google handles more than 60,000 searches every second. It also makes sure that digital marketing can connect with users on their terms. A billboard that consumers drive past on their way out of town for the weekend is not the best way to reach them. People find you when they are searching for you.
That makes your website more useful to users because you’re giving them a solution to a problem they have. From this point of view, the benefit of SEO is that you can tell consumers about your company without being pushy.
8. SEO targets every stage of your buying funnel
The rise of content marketing makes SEO even more important for businesses. With content marketing, which includes a range of content types like infographics, guides, and blog posts, you can connect with consumers at every stage of your marketing funnel. Users who read content at the top of the funnel (TOFU) or in the middle (MOFU), like a blog post about how much an AC unit costs, might not convert right away, but they will eventually.
SEO-based content marketing depends 54 percent more on leads than traditional marketing. The best part about this approach is that consumers love it. More than 60% of consumers prefer companies that make original content for them, which can also help them build your brand and be loyal to your business.
This benefit of search engine optimization is good for both consumers and companies.
9. SEO increases brand awareness among high-value shoppers
What’s another good benefit of SEO? Your most valuable customers will know more about your brand. Consumers do a lot of different searches as they move through the buying funnel.
If your business keeps coming up in their search results, it makes them more aware of your brand. Even better, it makes them trust your company more. Your content marketing and SEO strategy show consumers that you’re more than just a product or service provider.
You are also a good source of industry information, making you more valuable to audiences. If you invest money in video marketing, you can boost your efforts to make people aware of your brand. Why? When people watch a video, their association with a brand goes up by almost 140%. If you want people to see your videos, you need to make sure they are search-engine friendly. You can do that with SEO.
One of the most talked about key benefits of SEO for small business is that companies see more sales, leads, and market share. This benefit is also something you can see in your daily life. You see the customers enter your store, and the orders leave your warehouse.
These increases happen because of where you rank in search results. By showing up on the first page of search results for high-value keywords that your target audience uses, you get clicks and visits from the consumers who matter most to you. To get an idea of the importance of being on the first page, think about how the first search result gets 33% of all search traffic.
If you focus on the keyword “central air conditioner installation,” which gets 1300 searches monthly, you will get more than 400 visits. You can be sure that some of those visits will lead to sales, but not all of them will.
11. SEO increases the success of your PPC campaigns
If digital marketing is part of your business strategy, you’ll likely invest money in pay-per-click (PPC) advertising. PPC is a paid strategy, and SEO is a free strategy, but they work well together, so you should consider combining them. How, though, does SEO help with your PPC campaigns?
When you use SEO and PPC, you ensure that people can find you on search engines. Your website is not only at the top of paid search results but also among natural ones. That gives users two chances to check out your website and highlights your brand.
Another benefit of SEO is that you can use your information from SEO to improve your PPC campaigns. If you add a page that gets a lot of conversions to your PPC campaign, its value may increase. Even better, that landing page may target a keyword with a low cost-per-click (CPC).
12. SEO helps you outrank your toughest competitors
Since 80% of Internet users use it to produce products they want to buy, you can expect your competitors to invest money in SEO and other digital marketing strategies. So, if you don’t do SEO, you can expect your sales and share of the market to go down. When users search for things related to your products or benefits of seo services, your website won’t come up. If it does, it ranks likely on the second, third, or fourth page.
Only 25% of users go past the first page of search results, which hurts your chances of making money and getting leads. This is why SEO is so important if you want to compete with your competitors. You can outrank even your toughest competitors if you spend money on SEO and invest in a smart strategy.
Even if other businesses in your industry aren’t using SEO, it’s a huge benefit for your company to be the first one.
13. SEO makes your digital marketing strategy stronger
SEO is probably a part of your digital marketing strategy if you invest money in it. It helps your whole campaign in more than one way, though. It also helps with other types of digital marketing, such as content marketing, video benefits of seo marketing, and social media marketing.
Making a digital marketing strategy that is complete and long-lasting makes you more competitive in the online market. That can give your company a big edge when competing in a tough market or with competitors that have more money and resources. Plus, a stronger digital marketing strategy means a bigger ROI.
If you get a better return on your digital marketing efforts, you can reinvest that money back into the success of your business. Whether you improve your SEO strategy, expand your in-house team, or increase your company’s resources, you can use those funds to make your business even better for consumers.
14. SEO reaches every one of your target audience
SEO’s main benefit is that it connects with every type of target audience and reaches audiences at every stage of the buying funnel. Depending on your company, you may have more than one target audiences you want to reach. If you run a lawn care company, for example, you might offer both business and home services.
Two different types of audiences use these services: homeowners and business owners. Even though both audiences want lawn care services, their paths through the buying funnel will likely differ. For example, when it comes to lawn care and lawn care services, a business owner probably has different questions than a homeowner.
A business owner may even want a set of services that aren’t available to homeowners, like maintaining care of a large pond. You can reach each audience with SEO by focusing on keywords that match their goals. One quick example is making a service page for the keyword “commercial landscaping services” and another service page for the keyword “residential landscaping services. Working with a reputable SEO agency can help you find the right keywords and marketing strategy to reach your target audience. Chicago digital marketing companies are renowned for offering some of the best tools and services for growing your business’s visibility in search results and online in general.
15. SEO cuts down on how much you spend on advertising
SEO also helps your business by lowering the amount you spend on advertising and marketing. Your company can rank on the first page of search results for high-value keywords if you have a well-thought-out SEO strategy. That allows your business to spend less on advertising and put the money elsewhere.
For example, instead of running five PPC campaigns, you may decide to run only two and then use the money you saved to expand your content marketing strategy. SEO can decrease your spending on both digital and traditional advertising. Many businesses find that it’s more cost-effective than traditional advertising and marketing within the first year of investing in SEO.
Learn out more about the benefits of SEO.
Want to learn more about SEO, from the newest strategies to the most recent algorithm changes? Join our email newsletter! We’ll send you exclusive content about SEO and other digital marketing strategies so that you’re always aware of the benefits of SEO.
You can also check another article like Submit a Guest Post Technology